Since the inception of business and exchange service, marketing of products has been a core factor. During the first civilization of mankind, there existed barter system. Slowly money developed which was used to purchase a product. As the demand increased, so did supply. Soon, product developers and manufacturing company started promoting their products in various forums. They conduct preview sale, published advertisements on magazines, television and newspapers. However, today product promotion and marketing has taken a whole new level. The World Wide Web has revolutionized the marketing scenario with digital marketing concept.
Internet is accessible to anyone nowadays. Clever marketing strategies from Internet companies have landed the usage of internet even to the poorest of the people. With such huge access, you can use the platform to market your product. You do it digitally sitting at your home or office. Hence digital marketing; what better place to learn than in the capital! The digital marketing training institutes in delhi are one of the best in the market.
What kind of Jobs you get with Digital Marketing?
Digital Marketing is different from traditional marketing. It encompasses many different and exciting aspects. It is not just confined to the sale of a product, but diversifies into many detailed aspects. According to reports the demand for digital marketers has grown up 44% in 2019. The new concept of Digital India is being embraced by the people and hence career opportunities are opening up.
With digital marketing you can find jobs like:
- Website development and hosting.
- Web content copyrighting and editing.
- Content management.
- Search Engine Optimization.
- Search Engine Marketing.
- SEO growth analytics.
- Business and marketing strategies.
- Email marketing.
- Social Media marketing.
- E commerce and other B2B services.
- Mobile App development.
- Interactive technological expert.
- Video and audio marketing.
- Brand development.
- Creative content development like logo, tagline and more.
What are the benefits of Digital Marketing over other career choices?
Jobs through the internet are becoming more and more popular. The concept of passive income is the new cool! The biggest advantage of digital marketing as a career choice is that, you can work anywhere in the world, just sitting at home. Does that mean no one goes to an office? Of course not, there are office jobs and corporate jobs as well. But, here you have an option which very few career fields have; that is working from home! You can work as a freelancer, as an entrepreneur; have a part time job and many more options.
You can kick start your career as an entrepreneur without any investment. Unlike traditional business, digital marketing does not require huge capital. The internet provides an array of platforms like social media and others where you can showcase your talent and earn some cash. Just by making videos on YouTube, you can earn big bucks. If you have a great online presence, you can build your way to become an internet influencer. Influencers are like mini celebrities across the web, who is also into endorsing products or services for big companies. There is also a new trend of being a social media manager, where you manage the social media platforms of various companies. These can include regular posting of content, videos, tweets, writing articles and others to promote a product or service. You can also become a virtual assistant in some companies. This is a career choice which is immensely popular with companies dealing with customer service like Alibaba and Amazon. In the end, the choices are unlimited!
As mentioned earlier, digital marketing is becoming more and more popular. With popularity the demand for such career also increases. Naturally with such demand you can negotiate any kind of salary you see fit. You get paid more than your peers. Bonus! You get to work in super cool offices like Google, Amazon and more! Such companies totally change the idea of working in offices. They stress on innovation and creativity and make sure that everything around you promotes that development. There is no professional boredom.
Another advantage of working as a digital marketer is the opportunity to work with diverse people. You get a chance to work with people around the world. New clients, colleagues team up with you where you can share your ideas, cultures and values and learn something new from them. For people with introverted personality, digital marketing is a great tool for economic development. Since happens through the internet, you get to maintain your privacy and comfort zone.
Through digital marketing you earn from online advertisements. Affiliate marketing, Google Adsense, Facebook Ads, Twitter ads all have earning opportunities. You can live the life of your dream by working less than your friends but earning more. You can also sell ad spaces online to various companies, who pay you in return. This is an unconventional method of earning but yields decent to high income depending on the input you give.
A few years of experience in a reputed company also gives the advantage of working with the latest technology including AI. It is a great way to increase your knowledge and sharpen your skill. The training programs of these companies are very important if you want to make your mark in the industry. The more skilled you are at technology, the more will be your demand!
Final Thoughts
After considering the huge scope of digital marketing it is safe to say that it is the new flourishing career opportunity. All aspiring Delhi-ites should admit themselves in a digital marketing training institute in delhi and future proof their career.
As digitization grows in rapid pace, it is important to know all aspects of digitization. The developments of new technologies too prove that this is a stream that is bound to get popular as days go buy. The cost of learning too is affordable and anyone with an interest towards technology and software will do immensely well in this industry.
